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How can AI Revolutionise Recruitment: An Exploration in Enhancing Efficiency and Human Expertise


As consultants we spend an inordinate amount of time searching for the perfect candidate, it can be a labour-intensive process searching through hundreds of CVs. It takes time and talent to write an effective and detailed job description, whilst having to adhere to disclosure rules and other requirements.  

When working on a role, we always look to recruit the best people for the job, promptly. However, the process can be heavily slowed down by several factors; searching multiple databases, advertising on numerous platforms and then writing notes on all potential candidates. 

We have been exploring how AI might help us speed up certain areas of the recruitment process. Early iterations of AI, such as Chat GPT & Google AI could allow consultants to spend more time prepping candidates and developing new business, rather than spending a significant amount of time condensing candidate profiles. Here are some of the ways we could potentially be utilising AI in the future. 

  • CV screening: AI algorithms can efficiently analyse large volumes of CVs and identify relevant candidates based on specific criteria, such as skills, experience, and qualifications. 

  • Candidate sourcing: AI tools will be able to search through online platforms such as LinkedIn, job boards and social media to identify potential candidates who match the requirements. 

  • Skill-based assessment: Platforms will be able to administer and evaluate skills-based assessments, such as coding challenges or language proficiency tests. This process will be able to quickly route out suitable candidates.

  • Predictive analytics for candidate selection: By analysing historical data on successful hires, AI can help identify patterns and characteristics that are likely to lead to successful outcomes. 

  • Bias reduction and diversity promotion: AI tools can help identify and reduce unconscious biases in the recruitment process. They can flag biased language in job descriptions, anonymise candidate information to mitigate bias and provide diverse candidate recommendations to ensure a more inclusive hiring process. 

  • Employee retention and engagement: Utilising AI, we can analyse employee data, such as performance metrics and engagement surveys, to identify patterns and trends related to employee satisfaction and retention. This information can help in developing company policy and culture. 

While AI has the potential to significantly streamline and enhance various aspects of the recruitment process, it will never replace the expertise and knowledge of a real person. As consultants, our role goes beyond simply matching skills and qualifications on paper. We understand the intricacies of different sectors within media, the nuances of company culture, and the intangible qualities that make a candidate the perfect fit.

AI algorithms can analyse data and identify patterns, but they cannot understand context, interpret non-verbal cues, and make subjective judgments. 

Furthermore, the relationships we build with candidates and clients, our ability to provide personalised guidance and support, and our experience in navigating complex hiring challenges cannot be replicated by AI alone. We bring a deep understanding of the industry, a network of connections, and the ability to make informed decisions based on intuition and expertise.

In the future, we believe AI will continue to evolve and change the way we work. It could help us identify and attract top talent, mitigate bias, and enhance employee engagement and development. However, we strongly believe a human touch will always be essential.