News Reel & Blog

Written by James Cheetham on 20th June 2014


Big news for digital marketeers and advertisers as a recent report from FreeWheel highlighted that 17% of the UK’s digital ad views came via tablets.

This doesn’t come as a huge surprise seeing as the 1st Quarter of 2014 saw numerous reports of tablet usage rising in the UK, and the ensuing relationship between tablets and TV consumption increasing.

According to Ipsos OTX, their poll in February had the UK’s population and their interaction with the digital landscape and TV consumption via tablets out trumping other European countries and the US.

And it’s not just the young tech-savvy members of the public either, Ofcom found that there’s been a new drive of over 65’s using the web, especially on tablets, with their annual survey reporting that in 2013, 17% of people 65 and over had used tablets for web browsing.

So with a large percentage of the population tapping away on their tablet of choice, it’s no wonder the percentage of digital ad views is rising as we're shazaming/ flappy birding/ googling away.

eMarketeer has predicted that in 2014, 41.1% of the UK will be tablet owners, increasing to 57.8% in 2018.

The day of the tablet is here !